Consensus Global conducts interviewing
assignments amongst a wide range of key opinion former and
decision maker audiences. We employ high calibre, experienced
graduates and it is a mix of intelligence, personality and
quick thinking that enables them to get senior, ‘time-poor’
executives to take part in our studies. This is what sets
Consensus Global apart: our ability to extract information
and opinions from senior decision makers that other agencies
will struggle to make contact with.
We take on complex
business-to-business interviewing assignments, often focussing
on gaining access to small, but very important, target audiences,
such as purchase decision makers in key corporations, C-suite
level executives and functional heads such as marketing, benefits
or human resources directors.
Our interviewers work with quantitative, semi-structured and
qualitative interviewing methodologies, and so are comfortable
with any interviewing format. While the majority of our interviews
are over the phone, our team also carries out face-to-face
business interviewing in the UK, France, Germany, Spain, Benelux,
Scandinavia and the United States.
We will work with any topic area relevant to the types of
audience we research. Examples of these include:
- New product/service development and testing
- Service
assessment and feedback
- Relationship/account handling
feedback
- Commercial issues
- Regulatory issues
- Performance audit
- Competitor benchmarking
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Consensus Global
clients rely on our interviewing team as ambassadors for their
brands amongst existing and potential business customers:
- In a recent study for a client in the insurance sector,
our interviewing team achieved 14 successful face-to-face
interviews from a total sample universe of 15! Two of
the fourteen contacted the end client to compliment the
professionalism
of our interviewers
- In another study, where our team
set senior business interviewing appointments for a local
executive researcher
in New York, her feedback was: "Congratulations
on some very fine recruiting. The respondents have all been on time, informative
and very forthcoming with information." (Mary Fox Research, NYC)
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The team has taken
on a broad range of assignments, and relish the challenge
of interviewing respondents who are particularly hard to pin
down. Click here for to see
typical job titles of the people we interview.
The types of organisation
who use Consensus Global expertise to meet their research
requirements come from a range of business sectors, including:
- Management consultancies
- Retail/consumer financial services
- Corporate/institutional
financial services
- Government (both central and local)
- IT and telecommunications
- Publishing
- Professions and professional associations
- Membership
organisations
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